Infinix, the trendy tech brand tailored for young consumers, has reported exceptional growth in Q1 2024. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest year-on-year global market share growth among all major smartphone brands worldwide.
In Q1 2024, Infinix’s year-on-year market share grew from 1.7% to 3.7%, and its global smartphone shipments surged by an impressive 150.6%, marking four consecutive quarters of rapid and sustained growth.
“We are thrilled with our exceptional performance in the first quarter of 2024,” said Tony Zhao, General Manager at Infinix. “Our dedicated team has worked tirelessly to bring young, tech-savvy consumers the best products at attainable price points. The launch of our highly acclaimed NOTE 40 Series and GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in charging capabilities and gaming performance. This has helped Infinix earn widespread acclaim and cement our position as a leading innovator in the global smartphone market.”
Strong Regional Performance
Infinix’s exceptional performance has been pronounced in key markets such as Africa and Southeast Asia, securing top 5 positions in over 20 countries and recording impressive year-over-year growth rates.
In Pakistan, a key South Asian market, Infinix achieved a remarkable 26.4% market share in Q1 2024, ranking first among all smartphone brands. This marks a significant increase of 7.7 percentage points year-on-year. The brand’s success is driven by its active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations, bringing new energy and competitiveness to the smartphone market.
Leading the Market with Q1 2024 Triumphs
In 2023, Infinix earned a spot in Kantar and Google’s Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World’s Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on this prestigious list.
Infinix’s robust global market share performance is attributed to its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. In the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.
Innovative Product Features
These offerings included the introduction of the All-Round FastCharge 2.0, addressing consumer demands for better charging capabilities. Notable features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functional charging modes.
The Infinix GT 20 Pro, the only smartphone in its price segment offering a 120fps PUBG gaming experience and a dedicated gaming display chip, aims to provide users with an immersive gaming experience.
The brand’s diversified and youth-oriented marketing strategies have contributed to its excellent global performance and reputation.
Infinix aims to provide users with superior products and services, setting new benchmarks and striving for even greater success in the coming quarters.
