In a testament to her rising prominence in the music scene, Nimra Mehra has been appointed as Spotify’s EQUAL Pakistan Ambassador for February 2024.
Spotify, the global music streaming platform, continues its commitment to spotlighting talented female voices by selecting Nimra Mehra for this prestigious role. Her track “Je Pata Hunda” has been featured on the EQUAL Pakistan playlist for the month, further solidifying her status as a musical sensation.
“Je Pata Hunda” has captured the hearts of listeners since its release, dominating the Top Viral Pakistan chart since December 2023. Nimra Mehra’s music transcends borders, with a staggering 111,000 monthly listeners on Spotify. Her soulful voice resonates with audiences not only in Pakistan but also across the globe, with top listenership countries including India, the United Kingdom, Canada, and the United States.
Expressing her gratitude for the appointment, Nimra Mehra emphasized the importance of promoting inclusivity and breaking barriers for women artists in Pakistan. She stated,
I see my appointment as the EQUAL Ambassador for February as a chance to uplift women in Pakistan’s artist community. In a society where women artists face challenges, this recognition is vital for fostering equality and empowering women to embrace their talents and voices..
Nimra Mehra’s musical journey began in 2014 when she made her television debut on a popular local talent show’s first season. Since then, she has captivated audiences with her brilliant singing skills, performing in various shows such as Siaron Say Karen Batain and G Sarkar.
With a massive fan following of 2.4 million on Facebook, Nimra Mehra’s recent song “Tu Subha Di Pak Hawa Warga” has broken records of popularity, gaining traction not only in Pakistan but also in India.
Her contributions to the music industry extend beyond her solo tracks, as Nimra Mehra has also lent her voice to numerous OSTs for hit television dramas. Her performance of “Tu Subha Di Pak Hawa Warga” on the show Dais Book garnered widespread acclaim, with the video amassing over 11 million views in the last two months.
