Bollywood filmmaker Karan Johar has joined forces with beauty brand MyGlamm to introduce the MyGlamm POUT collection.
The collaboration promises to revolutionize lip care with a range of pigmented, plumping lipsticks designed to give users an instantly voluminous and glossy pout.
At the heart of this innovative collection is the #WhenInDoubtPout campaign, a daring initiative challenging traditional beauty norms. Encouraging individuals to embrace moments of uncertainty with a confident pout, the campaign transforms “when in doubt, pout” into a powerful mantra for celebrating inner beauty and self-assuredness.
In a joint announcement with Pout by Karan Johar, the filmmaker exclaimed,
Get ready to Pout, baby! Introducing MyGlamm Pout by Karan Johar—10 sensational shades for that celebrity-worthy pout!
Known as the ‘King of Pouts,’ Karan injects his distinctive perspective into the beauty world, inspiring users to define their unique pout with the MyGlamm POUT lipstick range. Beyond being a mere collection of lip products, this collaboration serves as a celebration of individuality and empowerment, seeking to redefine the very essence of a pout.
In an exclusive interview with CNBC-TV18’s Zenia Baria, Karan Johar shared the vision behind the creation of the POUT collection. For him, beauty represents an expression of individuality and confidence, and with POUT, he aimed to design a collection that empowers everyone to embrace their unique beauty. The collection caters to diverse skin tones and preferences, making a bold statement with each application.
Expressing his excitement about partnering with MyGlamm, KJo highlighted the joint effort to introduce a collection that not only promises high quality but also sets trends in the beauty industry. He also hinted at POUT being the initial offering in a broader series of makeup products to come.
